Indian cinema is the second-oldest film industry in the world after Hollywood. And Bollywood is the world’s largest film industry regarding film production, with an annual output of 1,986 feature films as of 2017, with 364 Hindi films produced annually as of 2017. And most of these films mostly follow the same formula: popular male and female leads; a blend of genres usually referred to as “masala”; and song-and-dance sequences. No focus has been on the content.
The Trend in Industry.
This has been a trend in the industry for long. If the name of any popular male or female star leads is attached to the film, it becomes a sure success. Means you don’t need any good content for the film but just a superstar to make a successful film. And far more there are a lot of movies which prove this. I am not going to name them here. But there are movies which became a success because of stars.
Content: The New Trend.
But now, the trend is changing. The audience is becoming smarter and is preferring good content over stardom. Nowadays, even movies of top stars are been refused because of bad content. They are trolled over social media which affects the movie. Recently this has been seen with Salman Khan’s Tubelight and Shahrukh Khan’s Fan and Jab Harry met Sejal. Moreover, Salman’s Race 3 has been trolled over social media for not so good content and story. Even the latest and the most anticipated movie i.e. Thugs of Hindostan flopped at the Box Office.
In recent times, movies with good story, great content, and positive word of mouth are becoming successful despite any big Bollywood star. Movies like Sonu ke Titu ki Sweety, Raazi, Stree, Bareily ki Burfi, Andhadhun, Badhaai ho are all the examples of successful movies. People are preferring them over Stars. And when stars work with great content, history is created. Movies like Padmaavat, Sanju, Dangal shows the same.
It is clear that with the change in time, the preferences of the audience is also changing, which directly or indirectly increases the value of our film industry. Thus it is finally that there has been a new trend which proves that only “Content is the Real King”.